Beauty buffs, you asked ‘where have you been all my life?’ and Rihanna answered. The Umbrella hitmaker is bringing her Fenty Beauty and Fenty Skin empire to India this week. Via a splashy Instagram post on August 4, the popstar announced the global makeup and skincare label’s desi debut.
Fenty Beauty, now in 16 Indian cities
Starting August 7, get your hands on the high-performing cosmetics and vegan skincare products exclusively at Sephora outlets and e-commerce platform Tira in Mumbai, Delhi and 14 other Indian cities. Until now, Indian Fenty fans ordered their stash online through NYKAA’s cross-border store. But that came with added shipping charges and extended delivery times.
Fenty’s rollout in India is a tie-up with Reliance Retail Ltd. Did RiRi’s 2024 India visit for the big fat Ambani wedding spark this collab? Perhaps. However, Isha Ambani, chairperson of Reliance Retail, says in a statement, ‘We are thrilled to bring Fenty Beauty’s iconic and inclusive range. This launch underscores our commitment to making the world’s best global brands available to the Indian consumers – both online and offline.’
Inclusive beauty products that work work work for all skin tones
Besides Rihanna’s impressive discography and star power, what catapulted Fenty Beauty to instant fame when it launched in 2017 was its revolutionary Pro Filt’r Foundation collection. Armed with 50+ shades that cater to darker skin tones, it represented races and ethnicities often overlooked by beauty brands, thus setting a new industry benchmark.
Fenty Beauty’s India edit will stock shelves with favourites such as Match Stix Contour Skinstick and the Invisimatte Instant Setting + Blotting Powder. On the Fenty Skin end, you can pamper yourself with bestsellers like Butta Drop Body Cream and Treatz Hydrating + Strengthening Lip Oil. See you at the checkout line!